Good Morning! As a self proclaimed coffee snob and a person who is accustomed to the first cup of coffee in bed (thank you Sweetie!) when I travel suffering hotel room coffee is a horror. I carry the Starbucks Via sticks with me but am always on the hunt for something better. Enter First Ascent Coffee Roasters. The name got me of course. I choose to look at it from an aviation perspective rather then their mountaineering perspective. I hope this Colorado company can forgive me that.
Their sample pack of instant coffee offerings has 3 singles in it: Hero Day Blend, Ethiopia and Dawn Patrol Blend. Today, since my sweetie is away for the weekend I’m doing my taste test.
First smells-Hero Day somewhat french roast like. Ethiopia typical smell of Ethiopian coffee. Dawn Patrol a hint of what I think is chicory. Boiling hot water dissolves the coffee quickly and smoothly. I now know how loud the water kettle whistle is! Keep in mind I haven’t had one sip of any coffee yet. Colors are beautiful, the Dawn Patrol being the densest and the Ethiopia being the lightest. I’m looking forward to the caffeine as soon as it’s cool enough to drink. Unlike a friend of ours who likes his coffee what I call burning hot, I favor my lips and mouth and avoid scalding hot coffee.
Ethiopia first. Slightly burnt flavor. Tastes like instant coffee. Better then Starbucks Colombian. It doesn’t really compare with the Pikes or the Italian as those are darker coffees.
Hero Day Blend next. A little weaker then I anticipated but a nice mellow coffee. Easily drinkable and certainly better then any of the Starbucks. I like it.
Ok, Dawn Patrol. Will it be jolting? Will it live up to its name, coming from Colorado where the cowboys used to make coffee over outdoor fires? Let’s see. Smells so good!
It is good. Not earth shattering but nicely balanced. I’m going to order this one. At $19.99 for 8 instant servings it’s a bit pricey. My justification is that I deserve a little pampering on the road and it’s still less then a latte. And I really really hate having to leave my hotel room for that first cup.
All are way way better then any hotel room coffee. I’m not a Starbucks fan to begin with and if Peets had a competing product I wouldn’t even be doing this taste test. Overall, well done First Ascent! Your instant coffee is good. I hope more companies work with you (please reach out to Peets 😉).
Link to a discount if you’re interested. https://loox.io/z/Ey-t-dVc5